ASOS is launching its own beauty line… THIS WEEK!

I read last week that my favourite online retailer is joining the beauty ranks and launching their own brand makeup line. As if I needed another reason to throw all my money at ASOS! 

From my understanding they’re debuting with 11 products made up of nearly everything you need for a full ASOS face.

  • Highlighter
  • Blusher
  • Bronzer
  • Eyeliner pencil
  • Liquid liner
  • Lip liner pencil
  • Matte liquid lipstick
  • Matte lipstick
  • Satin lipstick
  • Mascara
  • Finishing powder


It’s been a long time coming for the massive online retailer to branch into the beauty realm – it’s certainly something I’ve wondered about.

The products range between £5 and £10 which is incredibly affordable, although you have to question the quality of the makeup. If their own brand clothes are anything to go by I have high hopes for the slap!

Their insta worthy packaging is certainly appealing and as for the ‘millennial pink’ who isn’t sporting it nowadays?

I cannot wait to get my hands on this makeup and #ASOSGoPlay

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